Ian is a marketing and sales professional specialising in the retirement living sector, with a strong focus on branding, lead generation and sales performance.
Ian led the end-to-end marketing strategy for a major redevelopment, successfully repositioning the village brand and driving the sale of luxury residences. He developed and executed integrated marketing campaigns across digital and traditional channels, managed property listings and CRM systems, and implemented targeted strategies that strengthened the sales pipeline and improved conversion rates.
Ian played a key role in enhancing brand visibility and market positioning, delivering a cohesive identity across all touchpoints while ensuring marketing investment translated into measurable sales outcomes. His data-driven approach enabled more efficient campaigns, reduced costs and contributed to record sales results, including significant growth in enquiries, conversions and resident referrals.
With a hands-on approach to both marketing and sales, Ian is experienced in supporting the full customer journey from initial enquiry through to closing, whilst creating engaging brand experiences that resonate with retirees and their families.