Sigrid Adams

Sigrid is a highly experienced specialist in the management and sales of retirement villages across Western Australia, with a proven track record of delivering strong commercial outcomes for village owners and stakeholders. As a Managing Director of Seniors Own, she combines deep operational expertise with a strategic focus on maximising village performance, occupancy, and asset value.

Sigrid founded Village Support and later Village Solutions Australia, where she developed and delivered practical management resources and relief management services to village operators. Through conducting a significant number of village management reviews, she is a trusted authority in both strategic leadership and the day-to-day operational excellence of retirement communities in Western Australia.

With over two decades in the industry, Sigrid brings exceptional insight into change management, repositioning underperforming villages, and successfully launching new developments. She has worked closely with local governments and complex, underperforming assets, consistently achieving positive turnarounds and improved financial and community outcomes.

As a Licensed Real Estate Agent, Sigrid plays a pivotal role in village sales, where her market knowledge, positioning strategies, and buyer engagement approach have resulted in the successful completion of numerous villa sales. Her ability to align operational improvements with targeted sales strategies ensures increased demand, reduced vacancy periods, and enhanced return on investment for clients.

Sigrid’s approach typically begins with a comprehensive assessment of existing management and sales systems, followed by the implementation or refinement of tailored frameworks that ensure compliance with legislative requirements while driving best practice performance. Her integrated expertise across operations and sales uniquely positions her to deliver sustainable growth and measurable results for retirement village communities.